Take a close look at the brands you admire and the one thing you’ll find is consistency. They are consistent in their messaging, consistent in their design, and that same consistency resonates in everything they touch. Seriously, look at the micro details of the brands you love and you’ll find they have a strict visual style guide.
Good branding is more than just about a cool logo and a good mission statement. That’s just the beginning. From there you have to create a visual style guide and deliver it with consistency in everything you touch.
Think about it.
Still need proof? Click here.
Head on over to our blog for more short reads on how to build your brand on a budget. Like we said before, these are the same tips and tricks used by all marketing and branding agencies – at least the good ones. So why are we doing this? It’s simple. We’re doing this because many marketing agencies couldn’t brand a cow with a hot iron, and we’re here to help level the digital playing field.
So don’t get stuck in the mustard trying to ketchup.
© 2021 | plane paper co | all rights reserved |