Take a close look at the brands you admire and the one thing you’ll find is consistency. They are consistent in their messaging, consistent in their design, and that same consistency resonates in everything they touch. Seriously, look at the micro details of the brands you love and you’ll find they have a strict visual style guide. 

Good branding is more than just about a cool logo and a good mission statement. That’s just the beginning. From there you have to create a visual style guide and deliver it with consistency in everything you touch. 

Think about it. 

Still need proof? Click here.