A Visual Language
Graphic Design
The Art of Cognitive Messaging
Just like spoken word, graphic design is a language. What you say and how you deliver it makes all the difference in the world. Whether it be on pixel or paper, I can help you create an emotional connection with your audience.
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Sometimes a change of perspective is all it takes to see the light
A fashion industry client captured a model against a plain white backdrop, but the image lacked emotion. They reached out to us to design two distinct banners with accompanying ad slogans for separate marketing campaigns. The first banner needed to be bright and minimal, while the second was to evoke a dark and mysterious vibe.
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Before & After: To make the CTA (call-to-action) banner more effective, we began by creating a slogan designed to evoke emotion. We also strengthened the message by providing clear reasons for the audience to act, incorporating facts, data, and a concise, direct CTA.
Visually, the original ad fell short in graphic quality. The cat featured in the design had awkward cropping, lacked detail, and had unnatural, drawn-in whiskers. In the redesign, notice the richer color of the cat, the redrawn whiskers, and the finely detailed hairs around the edges, which were carefully enhanced for a more polished appearance.
Additionally, the background color of the CTA banner was changed to green. Why green? Psychologically, green is associated with healing and reliability. It evokes feelings of generosity, kindness, and sympathy, all of which contribute to increasing the campaign’s overall effectiveness.
Below are additional CTA banners optimized for use on their social media platforms.
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