HELPFUL NOTES:
It’s easy to overthink this process, so I have attached the company mission statements for other corporate entities in hopes that they will offer inspiration to your thought process. I hope this helps….
WIX: “Create your professional web presence – exactly the way you want.”
PHILIPS: “To improve peoples lives through meaningful innovation.”
GOOGLE: “To organize the worlds’ information and make it universally accessible and useful.”
GE: “To usher in the next industrial era and to build, move, power, and cure the world.”
TESLA: “To accelerate the world’s transition to sustainable energy.”
MICROSOFT: “To empower every person and every organization on the planet to achieve more.”
TWITTER: “To give everyone the power to create and share ideas and information without barriers.”
IKEA: To offer a wide range of well-designed, functional home furnishin products at prices so low, that as many people as possible will be able to afford them.”
NIKE: “To bring inspiration and innovation to every athlete in the world.”