"Your brand is what other people say about you when you're not in the room"

The purpose of this document is to help you define the mission and vision statements of Koncept Inc. The Mission Statement should resonate your companies purpose for existence, while the Vision Statement should succinctly describe the future vision and expectations of Koncept Inc. 


Your Mission Statement should resonate with your company’s purpose for existence and communicate your core values. This will be a part of your external messaging. Below are some examples that should provide a good starting point.

My suggestion would be to write down what you feel Koncept’s mission is and I can go back in and refine it based on your input and thoughts. As soon as you’re ready we can discuss and move forward.  

Koncept Mission Statement Ideas:

  •  We add light to all your ideas and special occasions
  •  To illuminate your special events and brilliant ideas! 
  •  To provide superior lighting solutions for those who champion excellence in design and sustainability. 
  •  We are devoted to creating lighting that minimizes the footprint on our planet and your home decor.
  •  To design and create environmentally friendly lighting solutions the world can enjoy. 
  •  We combat the dark, and do it fashionably. 
  • To be a company that inspires and illuminates through design and technology. 


This can be used for external messaging but primarily used internally so your staff understands the future of the company they work for. A Vision Statement should focus on your company’s future and where you intend to be, or what you will continue to do. It should reflect your organization’s values, culture, and core beliefs moving forward.   

  • To continue designing lighting solutions that illuminate your world and sense of style.  
  • We will continue to push the boundaries of lighting design and create products that satisfy lighting enthusiasts globally. 
  • If imitation is the sincerest form of flattery, our goal is to become the most copied lighting brand in the world.  
  • Crush Pablo. (Vision statements can also be fun and competitive. Remember, a vision statement is generally an internal message part of your work culture and vision. In fact, “Crush Adidas” was Nike’s vision statement back in the ’60s, and low and behold, they did just that.) 
It’s easy to overthink this process, so I have attached the company mission statements for other corporate entities in hopes that they will offer inspiration to your thought process. I hope this helps….

WIX: “Create your professional web presence – exactly the way you want.”

PHILIPS: “To improve peoples lives through meaningful innovation.”

GOOGLE: “To organize the worlds’ information and make it universally accessible and useful.”

GE: “To usher in the next industrial era and to build, move, power, and cure the world.”

TESLA: “To accelerate the world’s transition to sustainable energy.”

MICROSOFT: “To empower every person and every organization on the planet to achieve more.”

TWITTER: “To give everyone the power to create and share ideas and information without barriers.”

IKEA: To offer a wide range of well-designed, functional home furnishin products at prices so low, that as many people as possible will be able to afford them.”

NIKE: “To bring inspiration and innovation to every athlete in the world.”

Purveyors of the world’s finest LED lighting systems