Reverse psychology might sound manipulative, but it can sometimes be a necessary tool for self-reflection. Let me explain. When everything seems to fall into place, and life feels like it’s running smoothly, that’s precisely when you shouldn’t get comfortable. Of course, you’ll want to enjoy the fruits of your labor, but it’s crucial to keep planning and pushing forward. This is where many people lose the discipline that originally led to their success.

It’s much like going to the gym—consistent maintenance, driven by discipline and routine, is the only way to stay where you want to be. This principle extends to finance and business as well. Trophies, accolades, and material rewards can fuel your competitive fire, but you must avoid slipping into complacency. The allure of your achievements’ glitz and glory can blindside you if you’re not careful. Success—however you define it—brings euphoria and comfort, and while there’s nothing wrong with enjoying it, this is the perfect moment to push boundaries and set your sights on the next challenge.

To stay ahead of your competition, it’s vital to recognize that success not only inspires envy and fear but also breeds imitators and “goalies”—a term I use for those who try to block you from reaching your goals. These adversaries can be toxic and dangerous to your vision, but they can also serve as motivation. Whether you see them as serious threats or not, goalies should keep you alert and remind you to keep your foot firmly on the gas.

Interestingly, no one seems to bother you on the way up, but once you’ve established yourself, the resistance begins. It may sound cynical, but it’s human nature, amplified by the culture of today. People enjoy witnessing a good fight but often become obsessed with seeing the downfall of victors—only to cheer for their comeback. While redemption is undeniably sweet, staying on top is even more compelling. Just don’t let success go to your head.

As the late film icon Dame Elizabeth Taylor famously said, “Success is a great deodorant.” And she was right—just don’t let the sweet smell of success distract you from what lies ahead.