create custom woodwork

A Powerful Logo
for a Powerful Company

Notes:

– Create Custom Woodwork is San Diego’s leading custom cabinet manufacturer for big box stores and luxury commissions. 

– Create CW is one of the few cabinet manufacturers that uses an Italian CNC router to manufacture their cabinets. Hence, he wanted the logo to connote precision craftsmanship and laser-sharp accuracy. Since he is a Mason, we used a modified Masonic logo to achieve the desired results.   

One of his business highlights is the use of high-level automation that he can control remotely, thus using the “All-Seeing Eye,” set atop a tree trunk with deep-seated roots used as reference to his family’s long history as cabinet makers.

A “laser” symbol is also discreetly tucked into the compass’s top joint, giving it a more powerful meaning for the owner.